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Tradeshow 101
Pop-Ups
Portable displays featuring a frame (usually made of tubular aluminum connected in a scissors configuration) that allows it to easily pop up and out. Generally, plastic clips keep the structure open while displaying. Panels and/or graphics that feature a company's information are designed to hang from the face of the pop-up display. Examples include the E2000 and MediaFabric.
Retractables
Small, lightweight, portable displays featuring a graphic panel that unrolls from its own base, much like a window shade. The top of the graphic panel is attached to a horizontal aluminum bar, which hooks or clips onto a pole implanted into the base. Examples include the QuickScreen1, MediaScreen1 and Roll Up Pro 850.
Booth Package
A combination of displays and accessories comprising everything a company needs for a finished presence at a tradeshow. A package normally includes one or more pop-up displays, lights, shipping cases that double as a podiums and graphic wraps for the podiums. Other accessories, such as brochure racks, may also be included.
Banner Stands
A lightweight and portable hardware system that allows the user to display a freestanding banner, eliminating the need for grommets, overhead cables, pole-pockets, etc. Banner stands are similar to the retractable stands, but the banner itself must be manually rolled up. Examples include the Pole System 850, 4 Screen and SmartStand.
Literature Racks
Portable displays with pockets for fliers and/or brochures, which collapse, fold or roll up for easy transportation. Different racks can be made of nylon mesh, metal or acrylic. Most are used as-is, while some offer the option of personalizing with your company logo. Examples include the BrochureHolder, the Brochure Stand, Zedup and the Illusion.
Shipping Case
Molded plastic case, often cylindrical in shape, designed to ship rolled graphic panels and/or displays/accessories. The cases often have a handle and a latch, but may or may not have wheels. An example is the Round Shipping Case.
Podium Case
A hard molded plastic case (normally with wheels, a handle and latches for the lid) used for transporting or shipping a display and several accessories to and from tradeshows. This item is also used to store the display between events. With an appropriate covering, it can also be used in your booth as a podium for literature or a laptop. Examples include the Deluxe Podium Case, Tall Podium Case and the Economy Podium Case.
Counter
A display used as a larger-scale counter or podium in a tradeshow booth, which may or may not also function as a shipping or storage case. Examples include the Boomerang Podium Case and Stand Up Universal.
Overhead Banner
A banner, either on vinyl or fabric, which is fitted to a frame (often made from aluminum tubing) that is suspended from the ceiling with a harness and steel cable. They can be configured as a circle, square or triangle.
Hanging Banner
A backdrop, usually printed on vinyl or fabric, which is not coupled with any type of hardware or display. They normally feature grommets and/or pole pockets and hang from the pipe and drape with hooks.
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