Summer is well underway serving up a never-dull mix of heavy rain to high heat. If you’re on summer vacay (either physically or mentally!), it’s time to get serious about trade show season. We have some biggies coming up this fall… and believe it or not, September is only six weeks away! If you’re unprepared for your fall trade shows, you’re in for shock when summer wanes.
What’s the Plan, Stan?
Use this down-time to prepare a followup plan for the prospects you’ll meet. The No. 1 mistake made by exhibitors is lack of follow-up/ineffective follow-up with leads. Have a plan in place so your leads don’t fall through the cracks. At minimum, the plan should include an immediate thank-you via e-mail, and a phone call upon your return. Depending on the level of potential, you may even want to schedule a meeting before the show wraps up. The point is: know what you’ll be doing before heading out to the show.
Even if you have your booth space reserved, carpet, electrical, hotel, etc.– some trade show coordinators forget to pull out the old display and make sure that, 1) It’s in good working order, and 2) Your marketing message is updated on the graphics. Disaster ahead if you have old products or outdated designs on your graphics!
Update Your Presence
Fortunately, you have time to replace those tired old graphics… or even the whole display, if you so choose. The average turnaround time at Tradeshows And Displays Inc. is seven work days, depending on the quantity and type of display. If you also need our design services, we’ll need more lead time. We will make it happen for you!
We offer a complete range of portable trade show displays and modular trade show displays from several reputable manufacturers. We’ll find your perfect balance of function, budget, appearance and durability (unlike some providers who sell only one brand).
Not sure what you want? Come visit our showroom and see some of the displays in person.
The clock is ticking, so don’t let trade show season catch you unprepared! Call toll free 866-511-1719 or email firstname.lastname@example.org today!
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Helping Exhibitors With
One Booth At a Time…