International Builders’ Show Sees First Uptick in Five Years
“Builders are building again” was the sentiment at the new Design and Construction Week launched this year by collocating the National Association of Home Builders’ International Builders’ Show (IBS) and the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS). The two shows took over the Las Vegas Convention Center February 4-6.
After a devastating downturn, the construction industry is starting to come back, and it’s on a roll. The trend is directly translating into a turnaround trade show. This is good news for the industry, and the overall economy!
World of Concrete’s Mobile Game App Scores Big Downloads
Hanley Wood Exhibitions’ World of Concrete just wrapped up in Las Vegas, and not only did the show fare well, but also the mobile game app made specifically for it – Rig Racin’ – scored a whopping 100,000-plus downloads. With this level of exposure, the game also had a significant impact on creating brand awareness for World of Concrete.
Hanley Wood representatives stated that they are, “very pleased with the audience response to this compelling game. We’ve received so much positive feedback from across the globe about Rig Racin’ and World of Concrete. Without question, Rig Racin’ has enabled us to extend the reach of World of Concrete to areas we had not touched previously.”
The game is available in the Apple App Store for iOS devices and Google Play for Android devices. Here is a fine example of the efficacy of social media when combined with traditional sales and marketing.
Survey Indicates Global Trade Show Growth in 2013
The Global Association of the Exhibition Industry’s recently released 12th Global Barometer survey has some good news to wrap up 2013, with the results indicating overall growth still occurring for most companies worldwide. The 12th Global Barometer survey was conducted in December 2013 and was answered by 178 companies from 57 countries.
Asia and the Americas still remain particularly strong, with seven and eight out of ten companies showing increases this past year. However, the second half of 2014 is expected to be more conservative in the U.S., with four out of ten companies expecting increases. Still, 63 percent of the respondents responded that the impact of the “economic crisis” on their business is not yet over, and most of them expect that it won’t be until 2015. Is the “economic crisis” over for your company?
What are YOUR thoughts on all this? We’d like to hear your comments!
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