According to a research study published by farreachinc.com, Internet users in the U.S. spend three times more hours on blogs than they do on email. The report–which cited sources including Hubspot, InsideView and FactBrowser–also indicated that 81 percent of online consumers trust information and advice from blogs. In fact, promoting your appearance at an expo using a dedicated blog has many benefits. Think about this:
one: A blog is an excellent means of spreading the word about upcoming events, particularly if it is a well-established blog.
two: In addition to promoting yourself, promoting sponsors, speakers and other exhibitors through your blog posts increases ROI while showcasing your brand.
three: New blog posts are an excellent means of engaging audiences on social media and growing your subscribers list. Post links to your latest blog on your company’s social media pages.
four: Every new blog post counts as a new link to be indexed by search engines, which aids in your SEO program and contributes to your organization’s online presence.
five: Blogs help to keep attendees engaged leading up to the expo, and keep them up-to-date on the digital tools available to help them plan ahead.
six: Writing about trending and germane topics in your industry helps to create awareness and start a dialogue by inviting engagement from your followers.
seven: In addition to expo-related material, blogging is way to publicize your organization’s accomplishments and the products and services you provide.
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