Tradeshows take a toll on the environment by generating tons of waste. In fact, the tradeshow industry is second only to the construction industry in the amount of waste created. You can help change this! Here are some easy ways to reduce your carbon footprint at tradeshows and give the environment a break.
1. Use Carbon Offsets – A carbon offset is a reduction in emissions of carbon dioxide or greenhouse gases made in order to compensate for or to offset an emission made elsewhere. Purchase offsets to counteract instances in which you cannot avoid using fossil fuels. If you are hosting a tradeshow, partner with an organization that offers offsets, and offer a Carbon Offset Sponsorship.
2. Hand Out Recycled, Reusable Bags – A bag is especially handy at a tradeshow, since people accumulate business cards, catalogs, samples, giveaways and more. Giving people a way to carry these goodies while utilizing recycled materials will showcase your company’s green efforts while minimizing the show’s carbon footprint.
3. Give USB Drives Not Catalogs – You want to pass along info, but you don’t want to use a lot of paper. Instead of handing out brochures, fliers, catalogs, etc., save all of your documents onto USB drives imprinted with your logo and hand those out. USB drives, or flash drives, save paper and ink, and your customers can reuse them after they’ve copied your information.
4. Use Email Instead – Even better than the USB drive is to simply email your literature to the show attendees (server space permitting). If your literature won’t exceed the maximum size for their server to process, then this is a good solution. And as an added bonus, you’ll gather their emails for an instant follow-up database for your post-show communications.
5. Offer Recycling – Recyclable materials often end up in garbage cans that are destined for landfills. Set out (and clearly label) bins for bottles, cans and paper. If you are hosting the tradeshow, you can offer recycling bins as another sponsorship opportunity and give companies the chance to market their brand while ensuring that recyclables are handled properly.
6. Use Green Materials – Your displays should always be eye-catching and dazzling, while also being up to code. These days, they can also be eco-friendly. Stick to paper that is FSC certified, use recycled textiles if possible, and use items that are durable and can be used again, but can be recycled when they start to show signs of wear. Common examples are aluminum and bamboo.
How else can you reduce the tradeshow carbon footprint?
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