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News Bytes from the Expo Industry

Expos Tracking with GDP

The Center for Exhibition Industry Research (CEIR) reports that the overall exhibition industry gained 2.3% during the first half of 2012, which puts it even with the GDP. The CEIR Index also reports a quarterly increase of 2.0 percent, making this the eighth quarter of consecutive growth for the exhibition industry. Given the continued fluctuating state of the global economy, this is positive news.

 

CIC Health Care Certification Coming

The Convention Industry Council (CIC) announced the beginning of the development process for a health-care sub-specialty to the CMP (Certified Meeting Professionals) program. It is expected that in the summer of 2013, CMPs will have the opportunity to pursue the industry’s first health-care meetings certification. Over the next year, CIC will undertake a development process that includes an in-depth job analysis, assessment of professional qualifications, selection of continuing education requirements and the creation of an examination. Candidates interested in pursuing the exam must first obtain their CMP. The certification will be built upon the CMP foundation, and general meeting planning knowledge is a prerequisite. The new certification will test only on aspects of planning particular to health care meetings.

 

IMTS 2012 Is History Now

Another International Manufacturing Technology Show (IMTS) is in the books. Exhibits ranged from $ 5,000 to over $ 5,000,000… and feedback ranged from “great show,” to “it was okay,” to “waste of money.”

 

More On Face-To-Face Interaction (Huh Huh, I Said Moron)

In an earlier blog, I referenced the report released by The Center for Exhibition Industry Research (CEIR) about customer relationships and “The Value of Face-to-Face Interaction.”  The  report reveals that the “sweet spots” for expos lie in the pre-purchase and post-purchase relationship-management phases. A large majority of exhibitors and attendees assign high importance to face-to-face interaction at trade shows of all pre-purchase stages. Many attendees (63%) also place high importance on interacting for the purpose of maintaining relationships with vendors after they buy (compared with 76% of exhibitors). The most preferred settings for face-to-face interactions at shows are one-on-one interactions.  Over half of attendees (56%) and 67% of exhibitors rank this setting as No. 1. No other setting comes close for top ranking.

 

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