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News Around the Industry

Vegas Rolls a Strike

Bowling is coming to Las Vegas in a big way. The city struck a deal on April 30 to host the United States Bowling Congress (USBC) championship bowling tournaments for the next 12 years.

South Point Hotel and Casino, USBC, Las Vegas Events (LVE), and the Las Vegas Convention and Visitors Authority (LVCVA) announced the 12-year deal to host several annual USBC events, including the USBC Open Championships and USBC Women’s Championships, both citywide and inside a new $30 million bowling tournament facility at South Point starting this year.

Over the course of the 12-year agreement, USBC will host seven championship events inside South Point’s new bowling tournament facility, including the USBC Women’s Championships in 2016, 2020 and 2022, and the USBC Open Championships in 2017, 2019, 2021 and 2023.

More than 40 additional tournaments, conventions and short duration events will be held throughout Las Vegas during the agreement, including the USBC Masters, USBC Queens, USBC Senior Masters and USBC Team USA trials.

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Windy City (For Real)

McCormick Place officials announced May 7 that the nation’s largest convention center has committed to offsetting 100 percent of its electricity usage with clean, affordable wind energy. This important announcement was made in conjunction with the WINDPOWER 2013 Conference and Exhibition, which took place at McCormick Place early in May.

McCormick Place has purchased Green-e Renewable Energy Certificates (RECs) generated from wind power to match 100 percent of the annual electricity demand. In total, McCormick Place will purchase an estimated 130 million kilowatt hours of wind power each year over the course of a new three-year REC purchase program provided by Sterling Planet. The RECs will guarantee that an equal amount of renewable energy is delivered to the electric grid and will provide carbon avoidance of an estimated 730,931,248 pounds of carbon dioxide emissions.

The REC purchase is just the latest benchmark in McCormick Place’s sustainability efforts. McCormick Place is committed to initiatives designed to conserve energy, protect vital resources and promote ecologically efficient policies and procedures. To achieve that goal, McCormick Place works with service partners, customers and vendors to encourage sustainable efforts through education, defined expectations and example.

The McCormick Place West Building also has attained LEED Certification (Leadership in Energy and Environmental Design) from the U.S. Green Build Council. The West Building is the largest new construction facility in the country to be certified.

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CEIR Sees Generation Gap

The Center for Exhibition Industry Research (CEIR) issued a report in early May from The Role and Value of Face-to-Face Interaction Study Series titled Generational Differences in Face-to-Face Interaction Preferences and Activities.

Generational research is a hot topic in light of the forthcoming, massive generational shift in the workforce. In 2015, it is expected that so-called Millennials will overtake Boomers as the larger portion of the workforce. As Boomers begin exiting to retirement, Millennials will share ranks with Traditionalists, Boomers and Gen Xers.

This report offers an in-depth look at shared and unique preferences and behaviors relating to face-to-face marketing, which can help organizers meet the face-to-face marketing preferences and needs of each generation.

Key findings of note:

  • Though the top five ranked reasons for attending are the same across generations, motivations for attending diverge thereafter. The majority or more professionals of all ages come to look for new products, gain insights on industry trends, network with colleagues, see and talk with current vendors/suppliers, and look for new products/vendors.
  • In looking at the value exhibitions deliver today compared to two years ago, as well as looking forward to the near-term future, most professionals (90 percent+) say the value is the same or greater. The perception of increased value is greatest among the youngest professionals (approximately 50 percent+), both in terms of the value exhibitions deliver today as well as anticipated value in the next two years.
  • For most attendees, interacting online has no impact on attendance to trade exhibitions. A larger percentage of younger professionals indicate interacting online has increased attendance to trade exhibitions – 26 percent of Older Millennials/Young Gen Xers and 31 percent of Millennials.

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