Recently read: The Center for Exhibition Industry Research (CEIR) has released its report on “Change in Value over Next Two Years and Effects of the Great Recession and Online Media.” It marks the second in a series to be released over the next quarter from its landmark study “The Role and Value of Face-to-Face Interaction.” More than 9,000 attendees and 800 exhibitors participated in this initiative.
Detailed insights are provided on the extent of value that attendees and exhibitors place on face-to-face interactions at exhibitions, conventions and annual meetings relative to other face-to-face settings. Findings also detail the impact of the economy and digital media on face-to-face interaction activities.
Results suggest that exhibitions have the strongest value among attendees, with 48 percent noting that face-to-face interactions experienced at such gathering are more valuable today than two years ago, and 43 percent anticipate this setting will be even more valuable in the next two years. No other face-to-face interaction alternative comes close to these results.
This supports what we keep telling our clients and prospects. You are at the show to talk to customers and prospects, not to hide in back of your booth while people file past and grab swag. You and your company invest a lot of time and money in tradeshows; make it count!
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One Booth At a Time…