As announced by the Exhibitor Appointed Contractor Association (EACA) and the Trade Show Exhibitors Association (TSEA) last week…
The newly-minted trade show industry association that was formerly known as EACA-TSEA has selected the Exhibit & Event Marketers Association (E2MA) as the organization’s new name.
Said Jim Wurm, Executive Director of E2MA, “By having both exhibitors and their contractors under the same organization, we will work together to better serve the industry and to advocate for the issues members most need. And, although our past organization’s names have changed, our values will not. Our members priorities will always be those of the new association,” Wurm said. The mission of the E2MA is to to enhance the expertise of exhibit and event planner professionals in exhibit and event marketing, and to raise the level of service excellence on the show floor.
The formation of E2MA came about as the result of a decision by its Board to dissolve the TSEA and charter a new course in management and membership structure by transferring its members, its intellectual assets and administrative management, to what was then known as the EACA.
The new association is comprised of more than 500 member companies representing more than 17,500 full-time trade show professionals, and more than 45,000 part time trade show workers. The association is headquartered in Bend, Oregon.
Wurm explained, “Now that we have announced our new name, we can be about the business of renewing and revitalizing the member programs that have been previously enjoyed by both TSEA and EACA members. Moreover, the timing of this announcement enables us to complete our plans for the 2012 Red Diamond Congress, the annual meeting for E2MA members.” The new logo and brand for the association will be unveiled at the Red Diamond Congress, as well as a coordinated re-branding of the web site and other identification.
The Red Diamond Congress takes place July 10-12, 2012 at McCormick Place in Chicago, along with the E2MA’s hosted buyer event called Face-to-Face Connections. The theme is “Designing our Future.”
“The 2012 Red Diamond Congress will be the first event of our new organization, and we plan to take advantage of this opportunity to tap into the collective expertise and experience of our members to chart our course,” said Wurm.
General sessions will be held each morning of the Congress, where the combined experience of all participants will be called on to identify their new association’s “centers of infinite strengths,” utilizing the Appreciative Inquiry methodology. Follow the Red Diamond Congress on Twitter at #reddiamond2012.
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