Just read: The Center for Exhibition Industry Research (CEIR) announced that data collected for the third quarter CEIR Index reveals tradeshow industry growth has slowed, likely due to concerns over the “fiscal cliff” and other economic concerns.
While the exhibition industry in the first quarter 2012 outperformed the real GDP, survey data for the second and third quarters shows that growth has decelerated. After 4.8 percent and 3.3 percent growth in attendance in the first and second quarters, respectively, growth slowed to 1.1 percent in the third quarter. Additionally, all four key metrics (see below) showed slower year-on-year growth in the third quarter compared to the first and second quarters of this year.
Although exhibition-industry growth has slowed in recent months, good news remains: Our industry continued the chain of nine consecutive quarters of growth after nine consecutive quarters of negative numbers, according to CEIR.
As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year changes in four key metrics to determine overall performance: net square feet of exhibit space sold, professional attendance, number of exhibiting companies and gross revenue.
Predict, CEIR’s Annual Outlook Conference, will be held in September 2013 in New York City. Predict has become a popular event for C-level executives, M&A firms and financial institutions to discuss and strategize the performance of the exhibition industry.
At Tradeshows And Displays, we don’t believe the fiscal cliff is an issue in our industry. Face-to-face connections provided by tradeshows, meetings and events are invaluable, and cannot be eliminated from a company’s sales and marketing plan.
What about you? Is your company proceeding with caution due to the fiscal cliff?
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