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Canadians Share the Wealth | Expo to Split Gate Revenue with Exhibitors

Coming this February to Stratford, Ontario, is the Canadian Dairy XPO (CDX), an event exclusively for progressive dairy operators and their families. The expo will feature a 250 exhibitor trade show, a world-class speaking engagement, live working cow demonstrations and a complimentary evening function.

CDX will undertake a radical marketing approach by sharing admission revenue with exhibiting companies. Show organizers explain that the plan centers on a $10 off coupon with an exhibitor’s logo. The exhibitors have relationships with their customers, and sharing the coupon can lead to increased attendance. The more coupons redeemed with their company logo, the more gate revenue they earn. Simple.


Attendees will enjoy much with their discounted admission: Each day opens with a complimentary buttermilk pancake breakfast, then they can learn about the latest in education and technology transfer, live cattle displays, genetic demonstrations, plus unwind at Cheesefest, a networking function on opening night.

This coupon marketing concept has already caught the attention of trade show managers in New York State, Europe and New Zealand. CDX officials stress that companies today are continually challenged to measure ROI, and this concept clearly helps exhibitors measure and improve their returns.

We at Tradeshows And Displays are eager to learn the results of the coupon program come February!


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