Write Fresh, Timely Content
Don’t wait until the trade show is over to write the blog. Do it while the experiences at your booth are still happening. As part of the process of wrapping up at the booth each day, staffers should be writing up a short review of the day’s events: any exciting announcements, winners of your contest, interesting booth visitors or experiences, etc.
And please remember that a blog isn’t simply internet graffiti; have a trained writer or marketing professional assigned to this task. They are the ones who will write to your audience for what they want and need. Write for people, not search engines.
Use Social Media
Most businesses should have a Facebook, Twitter and/or LinkedIn account. Depending on the client base, many companies also benefit by using Pinterest, YouTube, Instagram, Google+, or others. It’s simple to link your blog to your social media, if not just paste in links and images.
Options abound. You can write a blog that shares news from your booth, or create a Facebook-only event where people tag themselves in one of your photos, or share your post to win a prize. Photos can be uploaded to Instagram or Twitter with your tradeshow hashtag and posted in an article. You can host an Instagram contest for attendees who are sharing pictures at your booth with a special hashtag. Be creative and make sure participants can have fun.
How do you use blogs and social media to drive booth traffic?
What are YOUR thoughts on all this? We’d like to hear your comments!
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