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The Do’s and Don’ts of Packing Your Display

Posted by on April 14, 2017

The Do’s and Don’ts of Packing Your Display

We tell our clients, “If you’re good to your displays, your displays will be good to you.” The meaning seems obvious: Take proper care of your displays and graphics, and they’ll look good and last. Still, many exhibitors are guilty of abuse… display abuse.

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Trade Show Industry Growth Dips First Time in 25 Consecutive Quarters

Posted by on March 20, 2017

Trade Show Industry Growth Dips First Time in 25 Consecutive Quarters

The Center for Industry Research (CEIR) released its latest CEIR Total Index Report which indicated that growth of the trade show industry declined during the fourth quarter of 2016.

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Trade Show Industry Expresses Concern Over Travel Ban

Posted by on February 2, 2017

Trade Show Industry Expresses Concern Over Travel Ban

With the stroke of a pen last Friday, President Trump put in place an executive order calling for the ban of Syrian refugees entering the U.S. for the next four months, and anyone from six other countries – Iran, Iraq, Libya, Somalia, Sudan, and Yemen – for the next three months.

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5 Ways to Increase Expo Success

Posted by on January 20, 2017

A properly executed trade show presence is an incredible opportunity to introduce relevant audiences to your product. The big question is, “How?”

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Predictions for Expos in 2017

Posted by on January 11, 2017

Predictions for Expos in 2017

As we face an unknown 2017, the leading marketing experts of the exhibitions and events industry weighed in on how trends and current events will impact us in the coming year.

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The Symbiosis of Sponsorships: Good for You and Your Beneficiary

Posted by on January 6, 2017

The Symbiosis of Sponsorships: Good for You and Your Beneficiary

In an era where marketers strive to stretch the value of each dollar as far as it will go, one often overlooked opportunity may generate the types of results you’re after: sponsorship.

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Weather: An Essential Trade Show Tool

Posted by on December 20, 2016

Weather: An Essential Trade Show Tool

Planning for an exhibit or trade show involves myriad factors. I’d like to introduce one more: weather.

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5 Questions to Ask Before Buying Giveaways

Posted by on December 13, 2016

5 Questions to Ask Before Buying Giveaways

Here are five questions you should be asking before you even think about ordering anything to be shipped to your next show.

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Trade Shows Work– I Can Prove It! (CEIR Reports Trade Show Industry Continues to Grow)

Posted by on November 30, 2016

Trade Shows Work– I Can Prove It! (CEIR Reports Trade Show Industry Continues to Grow)

The moral of the story: No matter how techie we get, face-to-face connections still drive business!

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Warning! Are You Unwittingly Shattering Your Brand Continuity?

Posted by on November 23, 2016

Warning! Are You Unwittingly Shattering Your Brand Continuity?

Essentially, brand continuity is the idea that all communication channels between your brand (you) and your customers (live chat, email, phone calls, etc.) should look and feel like they’re coming from the same place.

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